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Elaine Needham

Why the Doreen Bra is as popular as ever

Monday, 6 February 2017  | 

Why the Doreen bra is as popular as ever

You might not immediately recognise the name, but the chances are you’ve encountered Doreen at some point in your life. That’s because for the last 50 years, the Triumph Doreen bra has been a staple of women’s wardrobes around the world. Known for its non-wired, soft quality the bra is a best-seller, offering both comfort and support to women of all sizes.

As Doreen turns 50, we think it’s high time that she be celebrated. So, we’ve put together a little something to show you why the Doreen continues to be a best seller, and hopefully persuade you to invest for yourself. So, without further ado, here’s why the Doreen continues to be a favourite of women of all shapes and sizes, and will never go out of style.

Doreen’s history

The Doreen bra is manufactured by a company called Triumph, who have been making underwear and women’s shapewear for over 100 years. They pride themselves on creating innovative designs. And, when it was first released, the Doreen was just that.

The bra first hit shelves in 1967, and took the underwear market by storm. While the world may be unrecognisable from what it was in the 1960s, the Doreen has remained a constant in many people’s lives.

The bra does has some unique features that make it stand out in the saturated underwear market. It largely goes against the grain of typical bras in the modern world. Most lingerie adverts will show you images of airbrushed women wearing smaller cup sizes, but the average size of a Doreen bra is a 36D. It’s the perfect bra for ‘real’ women – no matter your bust shape or size.

Doreen Bra In White

One article describes the design as ‘not modern – and certainly not sexy’, but what the bra lacks in sex appeal it more than makes up for in other areas. The design of the bra takes into account what women need most in a good design – comfort and support. So, while it may not be the first choice to make women feel alluring on a hot date, it’s the perfect solution for everyday wear.

The Doreen’s main features have remained largely the same since it was first released to market at the end of the 1960s. The development of the bra has taken into consideration both fabric and the best construction to offer comfort and support for women of all sizes.

Here are some key facts about the Doreen’s design:

  • The bra is actually comprised of 46 separate pattern pieces
  • It is made of 80% Polyamide, 13% Elastane, and 7% cotton
  • It is both wire-free and non-padded
  • The front section of the bra is rigid. This stops the chest from jumping or bouncing
  • The broad straps ensure that full support is given, and there’s little risk of them coming undone
  • The style is designed to give full coverage of the wearer’s cleavage
  • The ‘modulas’ of the bra means it can stop even back aches and pains

These key features mean that the Doreen secures repeat buyers, with a loyal following around the world.

Doreen’s customers

You might be surprised to know that the Doreen is the ‘world’s best selling bra’, as it doesn’t get very much advertising or airtime. This is because the manufacturers, Triumph, have sadly been trying to scurry away from Doreen’s image for several years.

The company have been trying their hardest to market to a younger generation, a generation which is – for the most part – looking for something a little more ‘stylish’ than the humble Doreen. For this reason, they have opted to leave the bra out of their marketing campaigns in recent years.

This isn’t to say the bra is declining in popularity, however. The Doreen has a loyal fan-base. According to research, the Doreen’s main buyers are from the ‘baby boomer’ generation. These women have been buying the bra since it was first brought to market, and have stuck with it for a number of reasons.

Why the Doreen bra is a classic, timeless style

The Doreen has a number of key features:

  • It’s wirefree – Nearly all women know the pain of an escaped bra wire. Even the highest quality wired bras can begin to break at the seams after constant wear, meaning a stabbing main in the chest is only one move away. With the Doreen, wearers are safe in the knowledge that won’t happen, as the design is wire-free.
  • It comes in a range of sizes – No matter your bust shape, there’s a Doreen bra to fit you. The range spans from 34B to 48J, and you’ll be guaranteed a bra that sits well against the chest and fits across the back.
  • Colour choice – The Doreen bra comes in three key colours: white, black, or nude. All colours are perfect for everyday wear, and you can ensure that the bra is never seen through your shirt or dress.
  • It offers unbeatable comfort – There is nothing worse than struggling through your day in an uncomfortable bra. Women crave comfort in their bras, and the Doreen gives women of all shapes and sizes exactly that.
  • Its support can’t be matched – Despite being non-wired, the Doreen bra still offers support to women with all cup and back sizes. There’s no need to compromise with the Doreen.

These reasons see the Doreen gain satisfied repeat customers, but we also think they’re great reasons for women of all ages to buy their very first Doreen.

Doreen Bra In Black

We think that it is a huge shame that the Doreen doesn’t get more appreciation. The bra has been giving women around the world huge comfort and support for 50 years. While she may not be the most stylish or glamorous one at the party, she’s a sturdy and reliable classic and she’ll never let you down.

Show Doreen some love this year as she turns 50. You can purchase through our online store. And if you do decide to get your very own Doreen – let us know how you get on!

Tags: Doreen, the Doreen bra, why is the Doreen bra popular, features of the Doreen bra, Triumph, bra styles, best bras for comfort, best bras for support